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Audi TT RS Coupe
Audi R8 Spyder
Audi RS6
Audi Range
The second generation of the Audi A8, Audi R8, TT Coupé and TT Roadster sports cars document the current state of the ASF technology. The superstructure of the current A8 weighs 218kg while the aluminium body of the R8, whose co-supporting engine frame is made of ultra light magnesium, tips the scales at 210 kg.
The TT Coupé and Roadster bodies weigh 206 kg and 251 kg respectively while the TT “family” also features an additional innovation. To ideally balance the axle loads between the front and back, Audi developed an innovative hybrid construction for its compact sports cars: Most of the body is made of aluminium, but steel is used in the rear.
Depending on the model, the kerb weight of the TT has been reduced by between 20 and 90 kg compared to the previous model which had an all-steel body. At the same time, the static torsional rigidity of the Coupé increased by 50 percent and that of the Roadster by an even more impressive 100 per cent.
The ASF provides the foundation for precise handling and a high level of passive safety. A lighter car has to dissipate less kinetic energy and is also does less damage to others involved in an accident. The lightweight design combines chassis responsiveness and efficiency in typical Audi fashion.
It is not often that we see a new car’s marketing campaign get a special tune made for it, specially when all the sounds used to create this tune came from the vehicle itself.
Once again Audi innovates in the promotion of a new model. Marking the launch of the new Audi TT RS and to celebrate the unique sound of its five-cylinder engine, Audi teamed up with Leftfield’s Neil Barnes and acclaimed producer Nic Rapaccioli to create an exclusive two minute track entitled Die Funf Zylinder (The Five Cylinder).
The track was created using only sounds made by the Audi TT RS. First engineers recorded a multitude of samples to capture sounds that mirror effects and instruments found in electronic music while sounds of the TT RS engine running at different speeds created the melodic tunes of the track. The idea came from the agency Bartle Bogle Hegarty (BBH), Audi UK’s advertising partner since 1982.
Peter Duffy, Audi UK Head of Marketing said,
“Audi is all about innovation through advanced technology. The opportunity to create content that is Vorsprung durch Technik in itself is something we’re very excited about.”
You can find an excerpt from the track at www.audi.co.uk/ttrs, while a full version can be purchased via the ITunes store.
Over the past few decades Audi has advanced to become a major player in the global premium car market, successfully taking on BMW and Mercedes, by combining an enviable quality process and technical innovations not least the introduction of Quattro 4 wheel drive.
Today Audi offers one of the most comprehensive range of models from the highly successful Audi A3, through the thrilling Audi TT RS all the way to the Audi R8 V10.
Audi’s car making philosophy has three tenets Value, Precision, and Fascination and they all add up to Quality. This rigorous quality control process pays attention to all the tiny details that when added up are what make Audi models stand out from its competitors.
Once a year Audi tries to explain this process by taking outsiders through its quality processes during its factory TechDay. This video provides a insight into Audi’s quality process and into the new Audi A5 Sportback.
What a year it has been so far for Audi, on the year it celebrates 100 years of existence its comprehensive range of cars simply can’t stop winning awards all over the world.
In Germany, Audi won nine awards in the Sport Auto Readers Choice Contest organised by the automotive magazine Sport Auto. The Audi RS6 once again, led the way and it was voted the best vehicle in its class, while the Audi S3, A3 2.0 TDI, TT Roadster 2.0 TFSI, TT RS Roadster and Audi R8 were voted second in their respective categories and to wrap things up the A4 3.0 TDI Quattro, the A4 3.2 FSI Quattro and the Audi S4 grabbed three outstanding third places.
Meanwhile in the UK, Audi’s range won for the fourth consecutive year the British Insurance Vehicle Security Awards held last week at the Motor Insurance Repair Research Centre in Thatcham, Berkshire. For those of not familiar with Thatcham, they are one of Europe’s leading authorities in the field of vehicle security; its experts have been assessing the theft protection standards of vehicles for over ten years.
Audi not only won the Manufacturer do the Year Award but also achieved three categories wins, the A4 range was votes most secure in compact executive class, while the S8 was awarded in the performance car class and the newly launched Audi A5 Cabriolet won the open-top class.
All these awards are the rewards for a company that is always trying to improve the safety and driving experience of its customers.
The 2009 Geneva Auto Show is at full blast in Switzerland and an in its centenary year Audi is drawing most of the attention to its booth with four new production models on show.
Designed to handle just any type of surface the Audi A4 Allroad has permanent all-wheel drive, increased ground clearance and three engines to choose from: a 208hp 2-litre TFSI petrol engine, a 170hp 2.0 TDI and a 237hp 3-litre V6 diesel engine.
The Audi A4’s allroad crisp lines, curved surfaces and striking details give this Audi model a sporty elegance as well as a respectful look.
The new Audi A4 allroad quattro will go on sale in the UK this summer with prices starting at £29,500.
Combining a sporty character and the pleasure of open-top-driving the cabriolet versions of the Audi A5 and S5 will sure be a success amongst Audi fans all over the world.
Five engines are available three petrol and two diesel ranging from 180hp to 265hp, all with direct fuel injection with three types of gearbox available and Audi’s full range of add-ons.
Probably the most anticipated Audi model on display at this year’s Geneva Auto show is the Audi TT RS.
The Audi TTRS has a lightweight aluminium body, quattro all-wheel-drive powered by a 2.5 litre turbocharged 5 cylinder engine capable of delivering over 300hp, 331 lb-ft, a top speed of 155mph and acceleration from 0-62 mph under 5 seconds.
Add to that all the high-end tech of the Audi RS models and you’ll understand why the new Audi TTRS is the one of the starts of this year’s Geneva Auto Show.