Vorsprung durch Technik is usually translated as “progress through technology” but to describe Audi’s progressive evolution and advancements in the premium car manufacturing field, a more suitable translation would be “advancement through technology”.

With 33 models worldwide whose average CO2 emissions are below the 140g/km, Audi have earned the leading position among the premium car manufacturers and – thanks to the Vorsprung durch Technik philosophy – the company has plans to reduce fleet CO2 emissions by another 20% by 2012.
Proof of that, is the newly launched Audi A3 1.6 TDI which was already the “greenest” car in the premium sector. An accolade Audi have managed to crack by reaching the 100g/km mark a long with CO2 emissions of only 99g/km associated with an impressive fuel consumption of 74.3mpg.
But Audi’s environmental concern goes beyond its vehicles and optimised assembly lines. Audi has taken a literal approach to the proverbial “green shoots of recovery” and is funding the reforestation of the Kösching Forest, destroyed in 2007 by dark beetles and heavy storms.
The Korsching Forest is located near Audi Headquarters in Ingolstadt where Audi is funding the planting of 36,000 oak trees that will cover a total six hectares which will be the basis of the “Oak Forest CO2 Reservoir”. The initiative is a partnership between Audi, the Bavarian State Forestry and the Chair of Forest Yield Science at the Technical University of Munich.
Reforesting the Korsching Forest is just the tip of the iceberg of Audi’s environmental commitment as plans are underway for additional sites at international locations such as Audi’s production site in Gyor, Hungary, where 13,000 Pedunculate Oaks will be planted covering an area of 4 hectares.
The newly sown forest is a particularly tangible indicator of the Audi’s commitment to sustainability and environmental protection, but it is just one example of the numerous measures the prestige car manufacturer is implementing to conserve resources in both the cars themselves and in their production.




