Over the past few decades Audi has advanced to become a major player in the global premium car market, successfully taking on BMW and Mercedes, by combining an enviable quality process and technical innovations not least the introduction of Quattro 4 wheel drive.

Today Audi offers one of the most comprehensive range of models from the highly successful Audi A3, through the thrilling Audi TT RS all the way to the Audi R8 V10.

Audi’s car making philosophy has three tenets Value, Precision, and Fascination and they all add up to Quality. This rigorous quality control process pays attention to all the tiny details that when added up are what make Audi models stand out from its competitors.

Once a year Audi tries to explain this process by taking outsiders through its quality processes during its factory TechDay. This video provides a insight into Audi’s quality process and into the new Audi A5 Sportback.