Recently, the talk of the town within Audi communities has been the new Audi A1 and we’ve been discussing how it’s broken several rules of the auto motive game by entering the compact class and an outwardly premium vehicle and we touched on the design elements that make it unique and progressive.

Here at Audi Nationwide, we’ve been thinking backwards, and looking for features of the Audi A1 that are not exclusive to the Audi A1 but, in actual fact, personify all Audi models – as not to detract from the underlying excellence that characterizes an Audi vehicle.

Whether the untraditionally non-premium compact class, to the upper echelons of motorsport prestige (that means you, Audi R8) – one thing remains the same with all models: a simple commitment to delivering a premium product.

But what makes a premium product nowadays? The word ‘premium’ gets thrown about so often that its rapidly losing its meaning. The notion of premium is simply being lost to wishful thinkers, of whom, so desperately want you to think of them as being premium. But ultimately disappoints when you discover that underneath the fancy packaging and brand essences, lies the clank of “cost effective” materials.

No – with Audi, the sense of class is not an empty promise. As any Audi enthusiast will profess; owning an Audi is more than just aesthetics – sure, the car is made to look contemporary and stylish, but what really makes every Audi full of character, is its interiors. From the selection of materials used, the way the panels are have curvaceous, even gaps and softly backed with foam. The way all buttons and controls move with crisp precision. Every touch point of an Audi vehicle is designed with aesthetics, ergonomics and sensory experience in mind – which add up to an experience that’s unique to Audi vehicles.

As excited as we are about the Audi A1, in many ways, is simply another example of Audi’s ability to deliver what it promises: uncompromising quality.

And we leave you with another innovative Audi A1 Video: